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Sanguine International provides the following services:
- Market size estimation
- Research the market size for a company's products in India. Refer
to published literature, Indian government data, world health organization
statistics.
- Market penetration strategy
- Identify the cities with the highest target population to penetrate
market. Decide on milestones for maximizing sales.
- Developing sales channels
- Identify distributors to be used, marketing approach to doctors,
advertising on local media, etc.
- Culture relevant customization
Often brochures, marketing literature, and packaging may need to be
what is the prevalent norm in India. Since most consumers will be
well-versed in English, these changes will be minor.
- Manufacturing
- Small or large scale manufacturing in India to reduce product delivery
cost due to import duties and out-of-country origin of product.
- Training and service support
Provide training to doctors, surgeons, and clinical staff on the instrument
features and applications.
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